PSAC Releases New Logo & Branding Initiative Wednesday, January 25, 2017 12:00 PM PSAC Style Guide PSAC Logo Release Video LOCK HAVEN, Pa. --- The Pennsylvania State Athletic Conference is pleased to reveal an innovative series of logos strategically designed to identify the league and its membership, PSAC Commissioner Steve Murray announced today. The PSAC is the largest NCAA Conference; boasting 18 member institutions competing in 23 championships. Recognizing the competitive academic and athletic opportunities provided throughout the Commonwealth, the league is promoted by its adopted moniker: Passion, Pride, Pennsylvania. “The Conference’s new look is a credited to a successful partnership with Joe Bosack & Co. as well as valued input from various PSAC constituents. The result is a series of marks which exhibit our geographic commonality as institutions throughout Pennsylvania while also featuring each school with their own recognizable elements. In addition, we are delighted to unveil a series of designs that highlight the opportunities and accomplishments provided through our 23 championship sports,” said Commissioner Steve Murray. The development of Conference marks in each member school’s own colors also creates an opportunity for e institutions to embrace a relationship with the PSAC and serves as a unifying element to the campaign. In addition, the introduction today of a fresh look to the Conference identity includes revised presentations in the form of championships, awards and a website redesign later in 2017. To help introduce the new logo, member institutions were given 12 dozen t-shirts and have been asked to promote the logo through Twitter, Instagram, Facebook, etc. using #PSACPassion. The process has been a collaborative, community effort, conducting focus groups, and surveying campus constituents – presidents, sports information directors and athletics administrators. “It is an exciting time as we build upon over 65 years of tradition and usher in a new look for the PSAC. We hope you share in our enthusiasm!” said Murray. About Joe Bosack & Co.: Joe Bosack & Co. is uniquely qualified to manage the development of superior brand strategies and brand identity designs that meet the objectives of the project, the brand, the client, and the campaign. For more information, visit joebosack.com